Social Media Associate

Employment Details

Department: Communications

Location: Kolkata, West Bengal

Employment Type: Full-time

Experience Range: 5+ years

Compensation: 6-8 LPA

Role Overview

This role is responsible for driving the organisation’s digital voice and brand narrative across platforms. He/she will lead the creation of high-impact, insight-driven content and ensure meaningful audience engagement, positioning the organisation as a thought leader in its domain.

Key Responsibilities

1. Strategy & Planning

• Lead end-to-end planning of multi-channel social media campaigns
• Develop content strategies balancing educational value with storytelling impact
• Build scalable frameworks for audience growth and engagement
• Conduct competitor analysis and trend forecasting to stay ahead of industry shifts

2. Content Creation & Execution

• Produce and oversee high-quality content, including Reels, Carousels, and Long-form Videos
• Ensure consistency in brand voice across all content formats
• Direct or create visually compelling assets suited for platform-specific consumption
• Align content with audience intent and search behavior for improved discoverability

3. Growth & Engagement

• Design and implement data-driven strategies to scale the follower base
• Drive community engagement through structured experimentation and insights
• Oversee community interactions to ensure a professional, empathetic, and human-centric brand presence

4. Cross-Functional Collaboration

• Act as the social media lead in cross-departmental initiatives
• Ensure brand consistency across all marketing and communication touchpoints
• Collaborate with internal teams to align messaging and campaigns

5. Performance & Analytics

• Analyze social media performance metrics and translate them into actionable insights
• Optimize campaigns and content strategy based on performance data
• Utilize analytics and social listening tools to monitor digital ecosystem health

Key Outcomes

• Consistent growth in follower base and engagement rates across platforms
• High-performing content that strengthens brand positioning as a thought leader
• Improved ROI on social media campaigns through data-driven optimization
• Strong, responsive, and engaged online community
• Enhanced visibility and discoverability across digital platforms

Must-Have Requirements

• 5+ years of experience in social media strategy and content marketing
• Strong expertise across Instagram, Facebook, LinkedIn, YouTube, and Pinterest
• Deep understanding of platform algorithms and native content formats
• Proven experience in creating and scaling high-impact content campaigns
• Strong visual storytelling and content direction capabilities

Preferred Skills

• Experience with social media analytics, scheduling, and listening tools
• Strong creative copywriting skills with the ability to craft high-converting hooks and narratives
• Understanding of brand psychology and audience behavior
• Ability to work with evolving tools and adapt to new technologies

Growth Opportunity

• Opportunity to build and scale the organisation’s digital presence from a strategic level
• Exposure to cross-functional leadership and brand-building initiatives
• Potential to evolve into a broader digital marketing or brand leadership role

About India Autism Center

India Autism Center (IAC) is a not-for-profit organisation aiming to build a comprehensive ecosystem of support, training, research, and lifelong residential living solutions for individuals on the autism spectrum and their families. Through our residential facility, professional training initiatives, community engagement efforts, and knowledge development work, we aspire to enable greater independence, dignity, and quality of life for individuals with autism across India.